How Digital Is Your Business?
By Adrian J.; Morrison, David J.; Slywotsky, Adrian; Morrison, David Slywotzky.
Description
The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well.Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.Most of the early efforts to answer the question "How digital is your business?" have...
ISBN(s)
1857882903, 9781857882902
